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Thread: (Slightly OT) How an airline's customers can benefit from Social Media for CS.
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Old Jul 25, 2012, 10:20 am
  #9  
henkybaby
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Originally Posted by HIDDY
but I don't think the number of geeks it attracts justifies too much money being spent on it.
For KLM: 1,768,663 likes · 61,488 talking about it.

Now, I am sure you believe they are all geeks (or simply under 35) but that is not a bad number of individuals to focus your marketing / communication on. Don't forget these are not simply views but people actively engaging with your brand.

The numbers for BA: 431,112 likes · 16,624 talking about it.
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