FlyerTalk Forums - View Single Post - (Slightly OT) How an airline's customers can benefit from Social Media for CS.
Old Jul 25, 2012, 10:02 am
  #3  
shorthauldad
 
Join Date: Apr 2012
Location: not far from MUC
Posts: 6,620
Originally Posted by henkybaby
So, I know we are all in our mid eighties here but should BA rely more on alternative (new) customer service models instead of sticking to the old, hard to reach phone lines?
Q: Would you tweet a booking reference and your personal details to BA (and I suppose to the other 499,999,999 Twitter users too) if you had a question about a booking?



Twitter is great for the marketing department... but for customer service? Hmm...

Oh, and take a look at LHR's twitter output and check out the signal-to-noise ratio... or rather the lack of it.

Check out their latest tweet:

Heathrow Airport ‏@HeathrowAirport

We’re getting #excited about the opening of our latest luxury boutique store in T5 on Saturday. Here’s your hint: http://ow.ly/cuyAU
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