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Thread: (Slightly OT) How an airline's customers can benefit from Social Media for CS.
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Old Jul 25, 2012, 9:33 am
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henkybaby
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(Slightly OT) How an airline's customers can benefit from Social Media for CS.
We have debated it here many times before so I thought some of you might be interested to read about KLM's Social Media strategy, especially when it comes to Customer Service.

http://blog.klm.com/klm%E2%80%99s-so...gnoon_Facebook

So, I know we are all in our mid eighties here but should BA rely more on alternative (new) customer service models instead of sticking to the old, hard to reach phone lines?
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