FlyerTalk Forums - View Single Post - why do they say AI food and cabin service are good?
Old Jul 23, 2012 | 9:10 am
  #11  
jasepl
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Well, its good if AI have discovered what canapes and appetisers are. Hopefully they have also learnt that one should remove the film before plonking the bowl onto the First passenger's tray table. And that poking and going "Vheeg or Naan-Vheeg saar" belong in a dhaba not in a First cabin.

That said, even if AI's inflight service quality suddenly became better than Cathay and Singapore (it's won't, but let's pretend for a minute) they suffer from a much larger problem, that of perception. And AI seem to not be concerned about that at all. No matter what they do in terms of service quality, unless they acknowledge and address their disgraceful image, most people won't choose to fly AI over the competition, if all else were equal.

The truth about Air India lies somewhere in between : that they're not as bad as we imagine (or remember) and nowhere as good as some claim.

In spite of that, no matter how wonderful AI become, they will never be able to so much as break even. That alone is the only reason needed to justify AI's immediate winding up.
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