Originally Posted by brillb

So.. back to the OP's question... I think that is a cool idea to have our photos show up on the PC when they scan our boarding pass at the SkyClub. Clearly a time saver for everyone involved and pretty neat - it could even include phonetic pronunciation of your name if you wanted to upload that to your profile, then they can greet you by name without mangling it.

As for everyone who says "Delta will never spend the money"... technology is constantly changing and this is as good an item as any other to make it at least to the "feature request list" for their SkyClub software. That said, this kind of customer awareness feature will be coming eventually anyway since another airline is doing it today. I'm sure this has been posted on FT before but for reference again: British Airways to Google for photos of high value passengers in order to greet them by name . They're being criticized for it now, but what if I "opt-in" to such a service, for example by "Friending" Delta on Facebook - which gives them access to my profile photos. Integrations with social networking are already coming to high-touch customer service scenarios like Call Centers, for example, Cisco SocialMiner. This is the way of the future.... you're kids are going to love it.