NY Times: Frustrated With Your Hotel? No Need to Be Loyal
Do we tend to be less loyal to hotel programs?
I know I belong to PC (Plat), Hilton (Silver), Marriott, and Club Carlson. Much of my decision rides on cost of the room, but location and points also factor into my decision. I know, at least at some properties, IHG wil likely upgrade me while, at others, they may or may not...naturally this affects the pecking order. I've generally had good experiences with Hilton and Marriott, while Club Carlson properties are a real mixed bag.
I'm sure others have thoughts on this tipic as well.
Business travelers who used to trade expertise about airline mileage loyalty programs are now more likely to swap advice and anecdotes on the ins and outs, and especially the considerable perks, of hotel loyalty programs.
That is why a management consulting firm called CG42 will be publishing this week a study that surveyed more than 3,200 high-volume travelers belonging to various loyalty programs at the nine leading hotel companies. The study looks at “brand vulnerability” among hotel loyalty programs. It ranked them by which are judged to be the most vulnerable to members’ switching to competitors’ programs. Most business travelers have a decided preference in hotel companies but also tend to belong to multiple hotel loyalty programs.
http://www.nytimes.com/2012/07/17/bu...-programs.html