Actually they won one of the Non-voter freddies, also known as the Randys.
Heck even we flyertalkers won a Randy
As for the voted on categories, they finished quite low.
They finished 6th out of 8 in Program of the year.
As the point out in their press release:
Northwest's customers were most active in the voting process with WorldPerks receiving the most votes of any airline's frequent flyer program.
``We are very proud of the enhancements we made to our WorldPerks program in 1999 and of being recognized by our customers for raising the standards of the
entire industry,'' said Susan Edberg, managing director of WorldPerks marketing and international advertising for Northwest Airlines. ``Our goal has always been to
have the best frequent flyer program in the industry. We're committed to delivering to our customers the most comprehensive and generous frequent flyer program
possible. Nothing is better than to have your customers recognize this with their votes.''
The problem is, those that voted for NW, didnt like them very much. They finished near the bottom in just about every category.