FlyerTalk Forums - View Single Post - May 2012 DOT Data Released
View Single Post
Old Jul 12, 2012 | 12:48 pm
  #45  
UA-NYC
FlyerTalk Evangelist
10 Countries Visited
20 Countries Visited
30 Countries Visited
15 Years on Site
 
Join Date: Apr 2008
Location: LGA/JFK/EWR
Programs: UA 1K2MM, Hyatt Globalist, abandoned Marriott LTT (RIP SPG), Hertz PC
Posts: 21,318
Originally Posted by star_world
I firmly believe, based on extensive experience of large mergers, that we are only starting to reach the end of the highly disruptive transition phase. Business as usual, or anything close to it, hasn't even arrived yet. That's what makes some of these "lamenting" style posts - "Oh what could have been" appear to be somewhere between humourous and naive.
You think I'm referring to the "integration", but I'm actually referring to business processes & strategic decisions mainly.

"Integration" is mostly complete from the passenger POV (except for that pesky pilot/FA, etc. thing). SHARES still stinks of course, but at least things are directionally better (miles posting, TODs maybe dropping off, call times down, etc.). That doesn't make the airline special - it's a price of entry for continuing to do business.

However, I do think it is "business as usual" when it comes to their business practices - elite levels have been compressed, they're doing their best to dismantle 1K, "loyalty" is valued much less than before, they'll do everything to sell the smallest benefits, etc. That's why many of us laugh at the huge dissonance of $misek et. al saying "we're focusing on business travelers" when most words and actions go contrary to that.

The merger isn't a "failure" - they've merged, mostly successfully. My point remains (as does the poster I was replying to and agreeing with) that they could have truly made it a leading global airline, but their strategy instead appears to make it just a really big one. I think many of us wanted to fly PMUA; we're more now resigned to flying COdbaUA (or slowly/quickly moving away from it).
UA-NYC is offline