vs. A simple price rebate (ie if you fly x amount you get a y% cashback)

Im sure companies would prefer it and so would those that pay out of pockest most of their tickets.

Of course the FF programs support those that dont pay but benefit from miles. .I see how airline get additional revenue on this. Their clients inventing new meetings and flying for daytrips.

When i see the popularity of cheap tier runs subjet for instance, i cant help and imagine the huge ecological cost this all has. Shouldnt we all be more repsonsible and fight for a more direct and simple fidelity scheme.