Originally Posted by
Xero
The ending of the program might be a good thing. Sometimes I felt that AA is more expensive than the other airlines because the gift cards cause all the cheap fare buckets to sell out quickly. It will return things to normal.
You vastly overestimate their prevalence.
Also, why would a constant 10% discount change people's buying patterns noticeably? I know I didn't book any extra flights just because of the gift cards.
edit: Oh, and of course, I blame the bankruptcy.