This is strictly an Alaska Airlines decision and not BofA. I'm sure BofA is going to be "upset" at the number of cancelled cards they will be receiving. Alaska certainly hasn't thought this out. My wife and I are MVPs and fly at least 3-4 R/Ts from Hawaii each year. Even with the companion fare First Class option, we spend at least $6-8,000/year on Alaska Airlines. We switched our loyalty from Hawaiian Airlines to Alaska because of the companion fare and will most likely go back to Hawaiian. Hawaiians First Class experience is so much better than Alaska's . . . and, now that the price of a FC ticket on Hawaiian has come down to around Alaska's, it's a moot point.

If you would like to express your concerns to Alaska Airlines, you can email Caroline Boren, Managing Director, Loyalty Marketing and Cusomer Advocacy, Alaska Airlines Mileage Plan.

[Moderator note: email address removed for spam prevention, but Alaska Airlines email addresses are in the format of [email protected]]

I suggested they keep the option, but raise the price of the First Class companion fare option to maybe $199 (or, even $299. It would still be a great deal). The more opposition and emails the she gets and her committee, the better chance we as "riders" have of them changing their minds. The power of many can be significant. Don't do nothing . . . email her today!