This makes my decision about renewing the BofA CC very easy. The #1 perk I liked about the card has now been removed. Not that a coach class companion ticket is worthless, but certainly has no where near the value of F, especially considering its $110 + annual fee, and you can get a coach ticket for around that $ amount anyhow depending on where you are going.
Sucks, because Alaska had become one of my 3 preferred airlines out of LAX. I have about 50k miles to burn and then off to another airline me thinks.