I am getting very close to getting my lifetime Platinum status, which I have got through many years of personal (and paid for by me) travel. I started choosing Marriott because I liked the locations and the service and have generally been satisfied over the years.

Having been Platinum for a few years now I can honestly say that I haven't really noticed anything special or different from Gold membership, except the Platinum gift (which is often a struggle/embarrassment to get), and the bonus points. No significant upgrades, no extra personal treatment.

I have stayed at a few other hotels recently for a change, and actually found myself really enjoying the stays. Not only that but got an upgrade at a MO hotel which kind of made me wonder why I am staying so loyal to Marriott (but I am incredibly loyal).

Now with nearly 1000 nights and 3 million points later, I wondered what you all think.

Once I get Lifetime, and will be entitled to lounge access forever (or at least until they change the rules, or its a weekend, or its a resort!). What incentive do I have then.

Does anyone agree with me that once you get lifetime it is better to start being adventurous again, and trying other options.

In which case I think Marriott should be offering me a new incentive to stay so loyal. A couple of upgrade to suite vouchers a year (subject to availability at the time of booking). Or a discount on F and B. Or even a breakfast regardless of the type of hotel or day of the week!

The thing I pay for my rooms and therefore price sensitive. Up until now I have been prepared to pay a bit more to stay at a Marriott, to clock up the nights for Lifetime, but when I get it that incentive has gone and I may well go for the cheapest rate, or go to a brand that offers breakfast consistently whatever day of the week it is.

Would be interested to hear what others think, and what others have done in this situation....