Our core product (TV, XM, Drinks) Will continue to remain free. That's what our customers originally started to fly us for and that's what we continue to work on. However we've also started to shift focus onto the business and high value customers. Those customers like the additional perks of extra leg room and first boarding opportunities and we've slowly shifted some of the product towards in order to get that high value customer. True Blue will be changing as well in the near future to reward those customers who use us as their airline of choice.

I commute on our flights to get to and from work. So I get to sit in the EMS seats and I get to sit in the non-EMS seats. Part of my commute is also on another carrier as well. I would, honestly, take our non-EMS seat over many of their coach sections. Their Business and First class sections beat the pants off us as we don't have the ability to offer that kind of product but I think that coach vs. coach we beat our competitors.

We just changed our Pillow and Blanket offerings as well. We sell a pillow and blanket pack for $6.99. That includes a plush pillow and fleece blanket and a carrying pack. We also now sell individual pillows for $5.99 and blankets for $3.99. A much improved offering in my mind as you now can choose what you want and take it with you where ever your travels take you!