I say it could be better. 30 minutes to drop a bag yesterday at T5. And noone told us that the line was much shorter on the other side. I should have coughed a few bucks for curbside.
The FAs were very good enforcing the $65 EMS seats so we enjoyed lots of space. But these seats do not recline much and would really need footrests and legrests. The buy on board food was OK, free snacks great, I should also have paid that pillow fee. In fact Jetblue gets much better if you pay for every possible add-on, but then the total cost gets very close to that of a UA or DL flight, if not higher.
Anyway I picked them because they had one of the last flights to SFO, only Virgin would have similar times but the premium they ask for legroom is ridiculous.