I know this is no big deal, but I always wonder about the thought process (or lack thereof) that goes into something like this.

On an Android phone, the apps are in alphabetical order. Because the Delta app is called "Fly Delta", rather than the more intuitive "Delta....", if shows up in order under F, not D.

I don't use the app very often. But, when I do, I'm usually in a rush, under stress, and go to D, not F. The first time, frankly, I thought that I hadn't installed the app, it took me a while to figure out where it was.

I'm sure I'm not the only one who had trouble finding it the first time, and looks in the wrong place on occasion. This is simple, it's not like the award calendar or some of the real Delta IT issues.

Did someone in marketing figure that if they put the word "Fly" as the first work in the app people would fly Delta more?

Again, no big deal, just a very minor thing that causes thousands of people a minor inconvenience/annoyance but shows an absolute lack of thought/common sense.