FlyerTalk Forums - View Single Post - Orbitz also charging "customized prices" to customers (DL is not alone in that)
Thread: Orbitz also charging "customized prices" to customers (DL is not alone in that)
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Old Jul 1, 2012 | 12:26 am
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RealHJ
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Exclamation Orbitz also charging "customized prices" to customers (DL is not alone in that)
Apparently Orbitz is also charging "customized prices" based on the customer's profile...just like DL was discovered doing (charging its FFs more) a while ago.

Ref. http://www.economist.com/node/21557755

Expect a lot more of this going forward, and expect to pay more for airfare and hotel rooms if:
- you belong to the airline's or alliance's FFP / hotel operator's FGP
- you use an Apple device
- you are too quick to commit and go to purchase, vs. price comparision shop around
- you go directly to the airline/hotel web site, vs. arrive at it through a price comparison site
- etc...
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