A couple of years ago, Miller ran these stupidly funny "Man Law" commercials, one of which was about putting fruit in beer. Now, it doesn't specifically say anything about wheat beer, and even though I myself find the entire practice of putting citrus in beer somewhat hoaky, I think DL is smart by adding a nice touch to its overall marketing image.

An airline can offer as many mainstream beers as it wants, but one should be a quirky beer or microbrew.