Desperation is setting in now. A lot of places seem to be not far off their usual August prices. The Guoman chain, which is only in London in the UK, has even launched a 50% off sale which covers the games. And Park Plaza are giving away a free night (well, 50,000 Carlson points, so actually up to 5 nights!) if you pay for 1 night at the moment, covering all of August.