Lufthansa went live with a new social media based app that rewards Lufthansa flyers with coupons, badges, and promotional opportunities when they use foursquare to check in with the Lufthansa based opportunities. I posted more details and the relevant links on my website tonight.

I had the opportunity to see a preview of this a few weeks ago while in Frankfurt, and I think its a great way to get passengers to increase their interactions.\ with the airline. A lot of great things are in store for this new product.