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Old Jun 22, 2012 | 3:26 pm
  #31  
Thunderroad
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Originally Posted by PHLGovFlyer
Just say it quickly again, and again, and again.

Then you'll know what UA's new slogan is
Originally Posted by sfozrhfco
The new slogans are:

"Why are you bothering me?"

"Is is all SHARES fault"

"We aim to get you from point A to B--nothing more, nothing less"

"You are going to love this enhancement"
Originally Posted by spin88
I think this is a very interesting thread. I always thought CO's ads were horrible, horrible, horrible. Their only success was letting people know the new IMPROVEMENTS (new planes, DTV) CO was doing.

now that its all dis-improvements, that approach is dead. Talking about network (when any other alliance can do the same thing) is stupid. But its a reflection of what the Houston folks think, network will fix any deficiencies in service levels. I think the slogan that best reflects UAs current thinking would be:

"who cares - you will fly us anyway - you have to"

All good ideas, though I think spin's fits best.
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