Originally Posted by
PHLGovFlyer
Just say it quickly again, and again, and again.
Then you'll know what UA's new slogan is

Originally Posted by
sfozrhfco
The new slogans are:
"Why are you bothering me?"
"Is is all SHARES fault"
"We aim to get you from point A to B--nothing more, nothing less"
"You are going to love this enhancement"
Originally Posted by
spin88
I think this is a very interesting thread. I always thought CO's ads were horrible, horrible, horrible. Their only success was letting people know the new IMPROVEMENTS (new planes, DTV) CO was doing.
now that its all dis-improvements, that approach is dead. Talking about network (when any other alliance can do the same thing) is stupid. But its a reflection of what the Houston folks think, network will fix any deficiencies in service levels. I think the slogan that best reflects UAs current thinking would be:
"who cares - you will fly us anyway - you have to"

All good ideas, though I think spin's fits best.