Hello,

Growing up United Airlines was always easy to recognize and their advertising slogans stuck in heads of many travelers and are still used in popular culture.

Here are some:
1. "The Friendly Skies of your land"
2. "That's what friendly skies are all about"
3. "You're not just flying, you're flying the Friendly Skies"
4."Come fly the airline that's uniting the world. Come fly the Friendly Skies"
5. "Come fly our Friendly Skies"
6."United. Rising."
7. "It's time to fly"

After the merger I have no idea what United Airlines represents. I know they are not as friendly anymore, but their slogans always stuck with me more then another U.S. airline.

When I fly them today I do not here a slogan...sometimes I still get thanked for "flying the friendly skies" which I love.

When I see ads I see things like you are going to "like where we land," or "let's fly together," or the one on the napkins in the United club something about values and priorities...United does not have a clear message to travelers that they had in the past.

Whether you liked United or not in the past you could always think of the friendly skies or rhapsody and they were easily recognizable. I used to feel an emotional connection to United through the advertising and forgetting about service I wanted to fly United based solely on an emotional connection that their advertising produced. They had me hooked.

Today, I just see a business trying its best to make as much money as it can, while neglecting to emphasize the emotional/cultural aspects of travel. Of course United wanted to make money in the past, but they created an emotional connection to the traveler and around the act of traveling.

Does United use CO's advertising firms now? CO in the 2000s never seemed to have the passion or emotion that an airline should, their "work hard, fly right" just reminded me of a 1990s generic business with little passion, so maybe this is a cultural change in advertising that I am not used to yet.