Did you actually read what I wrote??? Or you just misread the title (I said LESS, not "won't stay") and reply anyway???

I explained that seeing the picture of Machu Pichu made me research the Priority Club locations in South America, and made me realize that it's a worse choice for there than I thought was, and thus makes it less important for me to earn Priority Club points (compared to points in other programs).

Why does that not make sense?

If they hadn't run that picture, I wouldn't have thought about "is this a good program for South America" (beyond major cities) and thus would have thought about "maybe I should stay more in other chains and less here". Now that they ran that picture, I gave it extra thought and figured out I need less PC points and more other points.

If, on the other hand, they had run a picture of some other place where do have hotels, I might have done research on that, and decided to steer my travels there. Why does that not make sense???

Btw, your McDonalds analogy is flawed. The equivalent would be if McDonalds ran an ad showing burritos with a salsa bar, which they don't sell but La Salsa and Baja Fresh and Chipotle do. Then that would remind to go to those restaurants, instead of MdDonalds!

(There are other hotel programs with hotels much nearer Machu Pichu than Priority Club. So the ad made me want to stay in hotels in those other programs, rather than in Priority Club.)