A few years ago I met my relatives who live in Japan in HKG. I brought them some chocolates from Bruges, and they brought me some chocolates from Leonidas. Quality-wise they were similar, except mine were about EUR 20c each and theirs were about HK$20!

As a non-American, See's seems to have a weird taste like Hershey's. People keep getting those for me as well thinking it is a high-class brand. Fortunately my mum seems to like them.