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Originally Posted by Paul1976NJ
I have never understood why airlines do this. What is the point? Can someone help me understand what benefit AA receives by doing this? Next week I am on AA 663 (PHL-DFW-LAS) and lose a segment and a couple hundred miles because of it, although it was by far the cheapest fare (plus my upgrade already came in for both segments at T-100) so I'm not complaining. Well, maybe just a little bit, because I fail to see the point.

On some (and maybe all) computerized reservation systems, "direct" flights show up higher on the display than connecting flights. The thinking is that this will result in more bookings of the "direct" flight.