Maintaining service standards will be an ongoing challenge I think. Many in the US, when they call customer service centers, get even more pissed when they hear someone with an Indian accent pick up the phone... mainly because its the fact you can't understand them, or the fact that they are so inflexible to requests or even questions that really infuriates the customer.

Generally speaking, I think a part of it is to make sure the CS agent has somewhat of a western culture influence and I think India and and do a certain degree Philippines and mainland china will not have... Otherwise your westernized brand is literally going to be represented by the voice of a certain country and it may or may not be good depending on your clientele. Especially when HKG population is sensitized by mainland china issues, the last thing they want to hear is a mainland accent picking up the phone call for a Hong Kong company... politics

When I call Starwood Preferred Guest to make booking reservation and what not... I've mainly been routed to Canada, US, Great Britain and Singapore depending on time I call... they all seem to be fine.... even the higher level US credit cards brought call centers stateside.