ugh, all El Al needs is more dumb complication in their life.

Why not just offer competitive prices with competitive "drop dead" terms like the LCCs? You want a cheapo ticket? expect to pay for bags, seats, meals etc, no FF miles, etc.

And LY has one of the best/easiest markets to capture for business travelers. But nobody in their right mind would fly YYZ/NYC/LHR-TLV on a grossly inferior seat, so they're losing tons of money there while their competitors are minting money. CO SELLS 90+% of their business class seats on EWR-TLV for money (100 seats/day capacity).