Originally Posted by
gooselee
The smarter way to do it, to avoid the mess that Delta had, is to do things in aggregate as DillMan pointed out. If the website notices an increase in the number of unique users searching for fares to City A around certain dates, then they might infer that demand for travel to that area is higher and boost prices accordingly.
Conversely, if nobody is searching for fares to City B, might be time for a web sale.
I get pummeled with DL ads, in all my browser windows, even though I search not logged in. I get nowhere near the ads for AA (
averaging about the same number of searches on each airline).