I was being sarcastic, at least at first since I had (and still have) no expectation that a very small fish that is merely an MVNO has anything but extremely limited ability to rock the marketplace. Then again, this situation may better reveal the plan subscriber's true phone costs, particularly those phone costs masked by the jacked up contract plan costs; and that should help make for a somewhat more transparent marketplace that at least marginally pressures the other carriers and makes things somewhat more competitive.