Very few things connected to the Olympics could conceivably be called a bargain. In the circumstances then, a night's accommodation for £10 – albeit under canvas and well into London's suburbs – might just about qualify.

That is the deal offered by a company, Camping at the Games, which has teamed up with a series of sports clubs around London and further afield to offer Olympic spectators an alternative to the wallet-lightening rates currently available at the capital's few remaining hotel rooms.

With a nightly charge of £10 an adult and £5 a child, more if you use one of their pre-erected tents, the company will have 3,000 pitches available each night, enough for up to 10,000 people.