Originally Posted by
Moriens
More interestingly, there are a few mentions of “
Global Personalization at Starwood (GPS)” on Starwood blogs and job listings, with no public explanation I could find. Rolling out a “we downloaded your FaceBook page! ha ha!” program seems like a way for a hotel chain to shoot itself in the foot. Is this something Starwood is planning?
GPS will allow us to connect with guests on their own terms, in and outside of their stay. It enables our Associates to anticipate guest needs and deliver tailored experiences at their fingertips.