FlyerTalk Forums - View Single Post - Luxury Hotel Marketing loses sight of reality?
Old May 22, 2012 | 7:03 am
  #89  
vuittonsofstyle
 
Join Date: Aug 2007
Location: Here there and everywhere
Posts: 6,303
Originally Posted by albertherrera
How do you guys find the "like this photo if you wish you were here" marketing done on Facebook by Four Seasons and Shangri-la?

https://www.facebook.com/photo.php?f...type=1&theater

I personally can't stand it. I feel it cheapens the brands and actually targets a market which is not the kind that they actually hope to entice. The kind of comments also seem quite telling that it's completely aspirational.

I just wish they'd be more discreet and let the superiority of their excellent properties speak for themselves.
I agree entirely. Social media has a lot to answer for, and like you I wonder how many genuine target audience guests this type of thing reaches. Aspiring C2s?
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