How do you guys find the "like this photo if you wish you were here" marketing done on Facebook by Four Seasons and Shangri-la?

https://www.facebook.com/photo.php?f...type=1&theater

I personally can't stand it. I feel it cheapens the brands and actually targets a market which is not the kind that they actually hope to entice. The kind of comments also seem quite telling that it's completely aspirational.

I just wish they'd be more discreet and let the superiority of their excellent properties speak for themselves.