FlyerTalk Forums - View Single Post - Need help finding cheapest routing for SFO-ATL in Business Class for June 29-July8
Old May 21, 2012 | 11:16 am
  #5  
dcline414
 
Join Date: Aug 2011
Location: ATL
Programs: Delta GM, Marriott Platinum, Hertz 5*
Posts: 2,530
According to the WSJ, Whatever You Do, Don't Buy an Airline Ticket On...
When's the best time to buy? Travel experts have long said Tuesday is when sales are most often in place, which is true. An analysis of domestic fares shows that Wednesday also has good—and occasionally better—ticket prices.

Though prices fluctuate frequently and the ups and downs of airline prices can frustrate and anger consumers, airline pricing actually does follow a cycle during the week. Many sales, in which some seats are discounted by 15% to 25% typically, are launched Monday night. That was true again this week when AirTran Airways launched a sale to all its destinations. Competitors typically match the lower prices Tuesday morning. By Thursday or Friday, many sales have already expired.
I try to buy all of my travel on Tue-Wed, and have personally observed that flights to/from ATL are much more expensive when purchased Fri-Mon. AirTran launches sales more or less every Mon/Tue and Delta often counters (though may not match) with sale fares of their own on Tue/Wed.

I'm not sure how much F/J tickets are impacted by these sales, as I exclusively book Y travel, but I would certainly wait until tomorrow afternoon to book this trip, just in case.
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