FlyerTalk Forums - View Single Post - Should I transfer my Marriott account to the new Ritz Carlton Awards Program?
Old May 18, 2012 | 8:35 pm
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hhoope01
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Originally Posted by dabaobao
if both programs are the same, does it make financial sense, for MR, to have 2 programs?
Given that "under the hood" both programs are the same, the only extra expense is marketing. And I suspect that Marketing is the main reason to have the programs "look" different. This allows Marriott to target promotions and adverts more effectively.
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