Imagine Ferrari saying they wanted to compete better by cutting the performance of the car, reducing the service, and raising the price all the while telling existing customers to "go away".

Actually, Ferarri in releasing the new FF lowered the price by almost 30%, increased the performance significantly, and also brought back a number of customers who had moved away do to a perceived "arrogance".

There is no good way at all to spin the Der Spiegel and other publications PR- none.

Willy Walsh must be quite the happy man at the moment.