Also, regardless of who you think "owns" information (no one does), I still find it hilarious that all the bloggers talked about the Discover America promos. How many Hyatt packages were there available ... 165 or so? How many blogs have readerships that are 10-25x this number? This wasn't a sustainable promotion, there was a limited number, yet they told all their readers about it. It ended up pitting readers against readers for the limited number of packages. Hardly a way to foster community.