My family and I are planning a trip to Maui in July, Ive seen RT tickets priced from $422 (I should have bought them then) and go up in the $700 range.

Has anyone here flown from Northern CA/ Bay Area to Maui in July? If so were you able to get a great price on flights or are flights in July typically high?

I signed up for Alaska and Hawaiian Air and recieve emails quite often with their promotions, RT to SFO / OAK or SJC to Maui for $380 but its only select dates in May and August. I wonder if theyll release select dates in July or are the summer months rarely discounted?