a) Most members are from the Berlin creative business community: musicans, artists, journalists, actors, fashion people, writers, internet and advertising people, lot of young german celebs. And me... ;-)

b) They are actually building some more hotel rooms and some larger longer-stay-apartments at another wing. These new rooms will be opening autumn or winter, as far as they hope for now.

c) Soho House is a cool place to hang around, but it is polarizing - people who love stuffy old-school-hotels like The Hassler in Rome, The Ritz in Paris or London, The Adlon in Berlin etc., they will definitely hate it! Which is good for the rest of guests...