Clubman?
I think channa should run IT...
LY has great potential. I see a few high level things they can do to "fix" themselves in the near term.
1) Refurbish and bring cabins to the same configuration(747/777). Why an airline that has 6 747s has 3 different configs is beyond me. If they want to keep one for el-cheapo ops without F fine. A solid lie flat product in F (see LH/LX for good examples, hell even old United). A decent lie-flat product in C.
2) Buy off some 787 slot positions from operators that have them and are having cash issues (no shortage of those). Replace the entire 767 fleet 1-1 as those come on. Each 787 should have the same configuration.
3) Build new Website that actually works
4) Stop with the stupid one-off economy service/C seat, etc nonsense. Sell an upgrade to business or first. The seat's the important part anyway, why not charge an extra 100 NIS and put it all in?
5) Restructure "Matmid" into a program that fits conceptually in (miles not 'points') with other FFPs and parter with a real CC (like AX) in the US to get some cash flow going.