Originally Posted by
TheBigHens
I think people are losing sight of customer types. Perhaps those that pay fees by carrying balances, etc. are more "profitable", but they are significantly riskier in the bank's eyes. A customer that pays off balances in full, but spends a lot, is a very UNRISKY and well liked by the bank.
Yes, except that if the same customer is collecting rewards in excess of the CC issuers' interchange fees, then the customer, while representing very low default risk, is causing CC issuers to lose money.