Originally Posted by
BahrainLad
Probably. BA is in the business of making money. Unfortunately (and I say this with a genuine love of travelling through Gatwick on BA) if competing with Easyjet and the like isn't possible then the future looks bleak.
Bingo. Hit nail head.
Of course it is totally understandable that those whose livelihoods are directly affected by these changes may not be able to see it as objectively. The old shareholder value maximization conundrum and that, rather horrible phrase, "collateral damage" that may occur enroute to achieve the same.