this mornings email.. haden't seen this before.. sorry if I am behind..
Just sucks that they are selling every benefit anymore we ever had as elites...

Edit: actually.. now that I read it more clearly it looks like hopefully this happens AFTER the 2 day Silver/Gold/Plat etc upgrade...

First Class seats are available on your flight to San Jose, CA - SJC
Sit up front for $149 per person

Everyone will enjoy more legroom, priority check-in, early boarding and there's no charge for 1st and 2nd checked bags – a $60 value per person!*

We’re offering you and your group the option to upgrade to First Class for a grand total of $298. Add everyone to the upgrade list by midnight PT on May 01, 2012!

Here's how it works:
Upgrades are first-come, first-served.
If we have seats available for your group 2 days before your flight, we’ll upgrade everyone to First Class.
We’ll charge the credit card you used to book the tickets after you’re upgraded.
You'll get an email about the upgrades 2 days before your flight.
Add everyone to the list

May 01, 2012 at midnight PT is the deadline to sign up!


More about First Class:
Priority check-in, security (where available) and early boarding
More personal space and legroom
Beer, wine, cocktails and snacks – on the house
Fresh meals on flights over 3.5 hours that depart between 5 AM and 8 PM