I understand your point, but in this context, I think it's reasonable. Think of a large, arrogant company you may do business with (for me that would be Microsoft -- they're often late to the game with stuff, they're difficult with policies, pricing, etc., and customer service can be lacking). If they start coming forward acknowledging their errors, that's a huge step forward, IMO, even if it takes time to see the results.

Obviously if you need immediate results, you're always free to go elsewhere. But that doesn't mean the communication and admitting of problems is a bad thing. All I'm saying is it's a step in the right direction, and that this style of communication is radically different than what we've seen from the CO PR machine in the past.