FlyerTalk Forums - View Single Post - Lufthansa dropping First on most flights...does this mean the end of First for BA?
Old Apr 23, 2012 | 3:24 am
  #15  
BotB
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Originally Posted by at240
Doesn't the investment in the New First product suggest otherwise?
Agreed, that is why I personally found it so strange that they are dropping first as a concept from some routes...however, it could be as others are saying...only offer it to lucrative markets and where paying pax are flying rather than redemptions and markets where people would otherwise be happy enough with business class.

A good point about LON being a financial centre with links to other such hubs that maybe are less so with FRA...

Just worried that if the number of competitors keep dropping away we may see BA drop it anyway...especially given the LCY service push...
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