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Thread: Lufthansa dropping First on most flights...does this mean the end of First for BA?
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Old Apr 23, 2012 | 2:13 am
  #9  
BahrainLad
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Join Date: Jul 2002
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Originally Posted by Swanhunter
London is a global financial centre and a hub for oil, legal and entertainment sectors which I suspect are the key drivers of paid F traffic. FRA and MUC? Not so much.

BA also take a different approach to selling F which means the product may get a little devalued (one way upgrades, op-ups etc) but probably ensures its retention along with the 747 nose not being suitable for Club.
Add media/advertising/creative/publishing to that list too! They all drive corporate deals and F is a valuable tool in the box to use when attracting/retaining said deals.

To my mind, a lot of people moan about having 14 seats in F rather than the super-luxury of 8 on LH etc. but maybe this is why.
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