Originally Posted by TMOliver

You've likely consumed dozens of products using cochineal, crushed beetle powder for want of a better description, during your life. I's pretty common, a little bit goes a long way and it's been price competitive with "synthetic organics", compounds no less potentially toxic (and maybe a lot more toxic, since eating bugs is pretty safe in most cases while wasn't that old "Red Dye #2" that looked to be carcinogenic?).