I had a meeting 4 weeks ago with Denis Hennequin, Accor's CEO. His position regarding the Chinese market:
- China is a tough market, and no international operator currently wins some money in this country
- The market of rooms below EUR 60 is massive, and cannot be met by international brands
- Most Chinese do not travel outside the country and want local touch
- The Chinese who travel out of the country know and like international brands, but still like to have local touch (Chinese breakfast, tea in the room, sleepers)
- A large hotel is not only a room but also a social place, which needs to have multiple services and offers