Join Date: Jun 2006
Location: Sun & beach destinations
Programs: UA-lifetime Platinum (2MM), IHG-Amb, HH-Diamond, Hertz-PC, Marriott-Gold, CX-AM
Posts: 1,427
Other hotel groups are doing the similar things
Grand Mercure has the new Mei Jue brand for Chinese. Besides, Hilton last year launched its "Huanying" project and Starwood started a "Personalized Travel" program for Chinese travelers as well.