oh look, I'm not offended by it, just found it a bit grating, so I'm being somewhat tongue in cheek.

Simply regard it as a little trashy, cheap and nasty. I found Rico amusing, but can easily see why he'd be a massive turnoff for some. I recognise attention seeking is the first rule of marketing, as extremely annoying repetitive musical ads attest to, people hate them, but if they are talked about, it's considered a "win".

It's the forced attempt to be casual, and I'm more than happy for new words to arise as they always have (and words disappear as well).

Wait till NZ starts advertising cheep sleepz in Biz Premiair then it's time to